Sure, betting sites can claim that they’re offering the best odds – but who or what are they comparing it to? It gets even more confusing when learning about the early price, starting price and how different bookmakers treat the promo period. 

In this article, we’ll define what “Best Odds Guaranteed” means. We’ll then detail the top bookmakers that offer Best Odds Guaranteed and how they’re used in both football and horse racing. Finally, we’ll cover the potential downsides, share betting strategies and discuss the future of the Best Odds Guaranteed feature.  

What is Best Odds Guaranteed? 

Best Odds Guaranteed, also known as “BOG”, is a betting promotion, typically offered on horse racing, by top bookmakers. The offer means that bookies will pay out at the starting price (the price at the race start) if the odds are greater than the odds initially accepted by the bettor. 

For example, you place a wager on a horse to win at 7/1. At the race start, the odds of your pick have changed to 9/1. If your horse wins, you will receive a 9/1 payout with the Best Odds Guaranteed promotion. 

Unlike price boosts and enhanced odds, the Best Odds Guaranteed promotion is automatically applied. But be aware that some bookies will require bettors to opt-in (free of charge).

The Best Odds Guaranteed promotion may be restricted when placing accumulator or multiple bets. This depends on the chosen bookmaker. Always read the terms and conditions.

Best Odds Guaranteed Bookmakers

Bettors don’t need to worry about fluctuations in price or bagging the best deal. With the promotion enabled, they’re guaranteed to get the best price from the time the bet is locked in.

Check out some of the top bookmakers that offer the Best Odds Guaranteed promotion: 

BetVictor Best Odds Guaranteed

BetVictor offers the Best Odds Guaranteed promotion on horse racing from 09:00 UK Time on race day. The BOG promo is about the standard that we’d expect from a top UK bookmaker. It can be applied to most markets, but cannot be used with early cash-outs, in-play bets or ante-post bets. 

Bet365 Best Odds Guaranteed

Bet365 now only offers BOG from 08:00 UK Time on race day, an hour earlier than at BetVictor. The offer applies to singles, multiples, Bet Boost and Showcast bets placed on Win and Each Way or Win Only Fixed Odds markets only. All other markets are excluded from the offer. 

Ladbrokes Best Odds Guaranteed

Available from 08:00 UK Time on race day in all UK and Irish racing, Ladbrokes Best Offer Guarantee is another great option. Bettors can place bets on early prices, board prices, singles and multiples with the offer. There is a maximum payout of £2,500 per bettor per day. The offer does not include Ante-Post, Tote/Pools or Faller Insurance markets.

Paddy Power Best Odds Guaranteed

The Paddy Power Best Odds Guaranteed offer is available from 08:00 UK Time on race day and offers a fairly standard promotion. The BOG offer applies to singles and multiples on win or each-way markets only. There is a low maximum payout to any one bettor of £1,000 per day.

Betfred Best Odds Guaranteed

Betfred Best Odds Guaranteed opens its doors at 8:00 AM UK time on the day of the race and applies to all UK and Irish Horse Racing. Single win and each-way markets and covered with the promo. Multiples are not supported. 

Sky Bet Best Odds Guaranteed

Available after 9:00 AM UK time on all UK and Irish Racing, the Sky Bet Best Odds Guaranteed is a great example. The offer is available for all bet types but does exclude any Money Back as Cash and Extra Place Races. The promotion is capped at £50,000 per bettor per day for horse racing.

Parimatch Best Odds Guaranteed

The Parimatch BOG promotion, available from 9 AM UK on race day, offers another good example of the promo. Both each-way and win bet types are covered, the offer does not t does not apply to ante-post bets or any extra markets. There’s a maximum cash benefit of £25,000 per bettor per day. 

Betway Best Odds Guaranteed

The Betway Best Odds Guaranteed promotion follows the pattern created by most other bookies. The promotion opens at 9 AM UK time and is offered on each-way bets, win bets and multiple bets. 

Horse Racing and Best Odds Guaranteed

The Best Odds Guaranteed promotion is, and always has been, most popular with horse racing. 

The promotion gained traction due to the changing prices of runners in the build-up to an event. Punters became frustrated when their price would be beaten at the race start. In response, bookies created the Best Odds Guaranteed offer – ensuring that all bettors would be happy with the final outcome. 

Punters can leverage this promotion in horse racing markets by selecting the promo (if it is not automatically applied). This ensures that they will always have the best possible price. Place bets early on race day to maximise the benefit of BOG.

Football Best Odds Guaranteed

Although there is a demand, there are no football Best Odds Guaranteed promotions that we are currently aware of. The offer is exclusively reserved for greyhound and horse racing markets. 

What are the potential downsides of “Best Odds Guaranteed”?

There are very few downsides to the Best Odds Guaranteed promotion. The most prevalent downsides of the BOG promotions are:

• Low maximum BOG payouts by some bookmakers (Paddy Power, etc.)  
• Bettors are encouraged to place bets early in the day

Bookmakers will often automatically apply the BOG offer to encourage bettors to commit and take an early price. With any major downsides or drawbacks, bettors would be unlikely to respond positively to the promo. 

Strategies for Punters

There is no real strategy for the Best Odds Guaranteed promotion. There isn’t really any downside that negatively affects punters. 

Instead, the only strategy would be to always take the BOG promotion where possible. 

Beyond ‘Best Odds Guaranteed’: Other Promotions to Consider

There are a small number of similar promotions to the Best Odds Guaranteed offer – such as a risk-free bet. 

Risk-free Bet

A risk-free bet is often, but not always, offered as part of a welcome package to new bettors at a bookmaker.

Typically, bettors must open an account and deposit a minimum amount to earn the risk-free bet. Similar to a BOG offer, there is no downside. Punters should, however, keep an eye on the wagering requirements to avoid any nasty surprises.

The Future of Betting Promotions

The future of betting promotions is all about personalization powered by artificial intelligence. 

Consumers love personalization. Whether it’s your name written on your custom drink at Starbucks or a tailored phone plan suited to your data, call and SMS needs. But customization is rare, and at best – very basic, in sports betting. 

With radical developments in AI, we’re predicting highly personalized offers in the sports betting world. Maybe you have a favorite horse, jockey or trainer. Regularly bet on a Sunday afternoon. Or only look forward to the Cheltenham events – with a data-driven approach, bookies may use your data to offer the best possible promotions for you.

The only question is whether this type of highly personalized sports betting will be restricted by the UK government. 

The post Best Odds Guaranteed: A Punter’s Guide to Maximizing Betting Value appeared first on Its Only Cricket.

Placing a successful bet, calculating potential returns, and tracking multiple selections can be overwhelming – especially when navigating betting apps. So how do accumulator bets work and how can you place one? 

In this article, we’ll define an accumulator bet, cover the basics, and cover the different types of accumulator bets. We’ll then discuss how to place an Acca bet, the advantages of the bet type and tips for successful bets. To finish, we’ll cover the common terms and jargon that surround accumulators. 

Understanding the Basics Of an Acca Bet

To fully understand an accumulator bet we have to go back to the basics of the Acca. 

Definition of an Accumulator Bet

An accumulator bet (also known as an Acca) allows bettors to combine multiple selections in a single bet. 

Selections in Accumulator Bets

Bettors choose multiple, complementary outcomes under a single wager. The bets cannot overlap with contradictory outcomes (e.g. a horse to both win and lose). 

For the bet to win, all bets must settle as a win. A single loser in the selections and the whole bet settles as a loss. 

The Role of the Bookmaker

Most bookmakers allow bettors to place an accumulator bet in one way or another. Often times these may be referred to as “Accas” or “Bet Builders”, depending on the bookmaker of choice. 

When building an accumulator bet, bookmakers combine the odds of the single selections to offer larger payouts. It’s the equivalent of taking all winnings from Bet A and placing them on Bet B (and so on). 

Bookmakers love accumulator bets and will often advertise promotions, special offers and odds boosts to entice bettors. 

Types of Accumulator Bets

In total, there are 13 different types of accumulator bets including the standard all-or-nothing bet type. 

Table: The 13 different types of accumulator bet

The Mechanics of Accumulator Bets – Practical Examples

One of the easiest ways to understand the mechanics of an accumulator bet is by using practical examples.

Combined Odds

Accumulator odds can be calculated by multiplying the individual prices from each selection.

For example, if four selections are paid at 2/1 (3.0), the accumulator would pay out at 80/1 (81.0). 

Including the initial stake, the calculation would be 3.0 x 3.0 x 3.0 x 3.0 = 81.0

Calculating Potential Returns

To calculate potential returns from an accumulator bet, bettors should use the combined odds and their stake. 

Using the above example and the payout of 80/1, bettors can multiply their stake (S) by the payout (P) to calculate their return (R). Don’t forget to add the initial take with the following formula. 

(S x P) + S = R

For example, if betting £0.50:

(0.50 x 80) + 0.50 = £40.50

Stake and Payout

The stake can dramatically change the payout of an accumulator bet due to the inflated payout when adding multiple selections. 

Using the above example, changing the stake to £10:

(10 x 80) + 10 = £810

The initial stake is increased from £0.50 by just £9.50 to £10 but the payout transforms from £40.50 by more than £750 to £810. 

How to place an Acca Bet – Understanding Betting Slips and Bet Placement

It’s quick and easy to place an accumulator bet with most bookies allowing both in-browser and in-app support. 

View our step-by-step guide on placing an accumulator below:

1. Navigate the betting app to visit your chosen sport (e.g. horse racing)
2. Select the bet types that you’d like to add (e.g. a horse to place)
3. Make all selections, adding them to your bet slip
4. In the bet slip, choose the “accumulator” option in the “multiples” section
5. Enter the stake amount and choose “place bets”

All bookmakers have slightly different systems to place an accumulator bet. Most will follow this pattern or a close example. 

Advantages and Risks of Accumulator Bets

An accumulator, just as with all other bet types, comes with inherent advantages and risks that bettors should be aware of.

The advantages of an accumulator include: 

• Greater returns
• More excitement than single selections
• Regular promotions and bonus offers

The disadvantages/risks of an accumulator include: 

• Higher risk 
• Larger bookmaker profits

For serious bettors, accumulators are often ignored due to the higher risk involved. Instead, single selections are preferred for minimizing the bookie’s advantage and owning more control of the stake. 

Tips for Successful Accumulator Betting

Accumulators may not be recommended by professional and experienced bettors, but there are still tips to make the most of your acca. 

Use Bonuses and Promotions 

The majority of bookmakers will offer bonuses and promotions to entice bettors into placing an acca. 

With such fierce competition between bookmaker brands, typical offers are competitive. Bettors can take advantage of acca offers (price boosts, etc.) to maximize their profits if a win comes their way. 

Invest in Acca Insurance

Although not offered by all, Acca Insurance is an important tool that bettors should invest in when placing accumulator bets. 

Acca insurance allows bettors to pay a small additional fee on top of their stake. If their acca falls short on one of the selections, bettors will still see a return on the bet. The payout won’t be as much as if the final selection wins – but something is better than nothing.

Research Events 

There is no substitute for event research – even when betting with accumulators. 

Knowing your sport inside and out can give you a competitive edge in sports betting. It may sound obvious, but there’s a whole host of bettors out there placing wagers on events they know nothing about. 

To ensure that you’re not one of them – avoid betting on sports and events without in-depth knowledge. 

Common Terms and Jargon

Accumulator/Acca. A multiple bet of four or more selections. For example, a bet with five selections where the bettor aims to choose five placed horses in the first five races.

Acca Insurance. A promotional or bonus feature that covers the losses of the bettor when placing an accumulator bet. 

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Odds boosts can come in a couple of different ways. The first is bookmaker-led, where they choose which selection has their betting odds boosted. For example, West Ham are 4/6 at home to Bournemouth, but a bookmaker boosts them to 1/1. These often come with a limited stake allowed or a limit on how many punters can take advantage of the offer.

The other is given to the punter to pick what they want to boost. Several sportsbooks will pass control to the punter on which selection they want to increase their potential return. If you like Harry Kane to score first, you might want to boost his odds from 2/1 to 5/2 so you can use an odds boost provided by the bookmaker to do that.

The Role of the Sportsbook 

A sportsbook is a business which is there to make money. Any business relies on bringing customers through the door – odds boosts are a great way to do it. Whether it is an addition to the odds of a popular selection or an individual one selected by a punter, odds boosts are an intelligent way to increase traffic.

This delicate balance has to be played by the bookmaker to ensure that they are a profitable business and bring in customers who want to use them in the future. It is a game of give and take that adds more boardroom strategy to an odds boost than most would realize. 

Each bookmaker will have a team of traders who price up the markets. They form an opinion using their knowledge and challenge punters to do the same. Often, they will have a favorite they don’t like and want to get in the book, which can see the odds boosted to tempt custom.

The Benefits for the Punter 

The most obvious benefit of an odds boost is that a punter gets bigger odds on a selection they think will win. That means that potential returns will be larger than if the bet was placed at a smaller price, which adds more value to a bet.

Value is subjective when it comes to betting, with varying people having a different idea of what exactly constitutes value. Any price higher than a punter believes it should be is a personal value, so that an odds boost will provide that.  

Taking every odds boost on offer is a quick way to put yourself on the radar of a bookmaker’s algorithm, so they are best used strategically. Find the ones that you, as an individual, believe have the strongest winning chance at a price well above what you are hoping for. 

How to Spot & Use an Odds Boost 

One of the best things about a bookmaker picking a betting market to add an odds boost is that they will tell you about it! There will be adverts on the banners and carousels on the site showing everyone what odds boosts are on offer.

Most bookmakers will have odds boosts on several sports, so it is worth clicking through some of the games on offer in whatever sport you follow closely to see what boosts will be found for that day. 

There will be a section on a bookmaker’s website with promotions. Again, these are found on a prominent menu, so they are always easy to spot. It is useless for a bookmaker to hide them away when they are trying to push for business. 

An odds boost will most regularly be found on a significant televised game, whether football, tennis, basketball or something else. Placing a bet on an odds boost is simple – click on the price to add it to your bet slip, add the stake that you want to put on the bet in the box, and it will show you the payout you will receive if your bet is a winner. Click the bet or place bet button, and you’re on.

The Fine Print: Terms & Conditions 

As with all bets, it is essential to understand the rules and regulations regarding odds boosts. We are all guilty of not reading the small print from time to time, but if an offer has a maximum stake of £5 and we place £10 on it, and we don’t get the price, we will only have ourselves to blame for not reading the wagering requirements set out by the bookmaker.

Most offers will have a maximum stake put on them or a time limit. Some might only be open for 30 minutes or less if the bookmaker takes the limit they are prepared to lay at the price. 

All bookmakers must be licensed by the Gambling Commission and conduct business fairly and openly. If you have a problem with a bookmaker and can’t solve it with them directly, then IBAS can be brought in to try and broker a solution. In very extreme cases, a license might be rescinded by the UKGC. 

Odds Boosts Risks & Rewards 

Gambling is a balance of potential rewards against the risks of losing. Every bet placed could be a winner or a loser. The shorter the price, the more likely it is to be a winner in percentage chance, but betting is rarely as simple as that.  

A bookmaker might not offer an odds boost to every customer. Those who have taken advantage too often in the past might find they have them taken away. Also, some bookmakers will look to boost the price of a favourite that their traders are keen to lay. It is a cat-and-mouse game regarding the sportsbook managing their risks on the bet. 

One of the most essential parts of any betting strategy is to control what you are gambling. All punters should know their limits on what they can afford to lose and always stick to them. We would advise you never to bet more than a couple of per cent of your bankroll on any one bet and never chase your losses.

Odds Boost vs. Other Betting Offers 

All betting markets are subject to fluctuations. If a horse has been drifting in price all day and is then boosted in price, it might tempt some in, but a further drift could make the odds increase poor value in the long run.

Even with extra juice added to prices, there is still a house edge overall, with other selections in the same market taking money simultaneously. It is wise to use a platform to check the history of the odds before taking a price boost to get an idea of why it is boosted.

Enhanced odds are slightly different as they are much further away from the actual price and used as a sign-up offer. Arsenal to beat Bournemouth boosted from 4/6 to 20/1 for new customers only, maximum stake £1 are the types that you will see. 

These can draw new users in to take the other odds boosts in the future. All bookmakers will use similar promotions that see odds lengthened. Use your knowledge to pick the right ones at the perfect time for long-term success. 

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The Basics of a Bet Builder 

At its very base, a Bet Builder is a betting opportunity typically supplied on a single match by a bookmaker. The rise of same-game multiples picked out by the bookmakers was a game changer, but nothing like the concept of a punter being able to pick out the options themselves. The bookmaker still produces the prices that it wants, but the punter is in control of the entire process when it comes to the selections that create a Bet Builder.

Crafting Your Custom Bets 

Football is the most common sport to find Bet Builders on. The options are all stats-related, such as Player X having Y shots on target. Odds are variable depending on how many selections a punter picks. At least two selections must be made, typically eight or 10 being the maximum a punter can put into a Bet Builder. The stake is limited only by maximum payout amounts.

The punter being able to choose precisely what selections they want to bet on provides enormous flexibility. Over/under on corners, cards shown, and goals can be combined with players scoring, assisting, having shots or committing fouls. 

Odds can multiply fast as different options are added. For example, a punter might like over 2.5 goals in the game, Player X to score, Player Y to assist, over 12.5 total corners and over 3.5 total cards. With a Bet Builder, they can put them all into one bet to personalize their experience. 

The Rise of Multiple Bets in a Single Match 

The Bet Builder is a recent addition to the betting world but has quickly become popular with punters who enjoy their stats. There are so many niche in-game events to choose from that those who do a deep dive into the numbers from prior games can excel.

Markets like first goalscorer have always been popular, but they generally had to be done as multiple bets across several games. Now, there is this way to have combined bets in a single game, which is perfect for team supporters or those heading to the stadium to watch in person.

Advantages of Using a Bet Builder 

When it comes to being successful, nothing beats research into games and matches before having a bet. This is where a Bet Builder comes into their own as a punter can use their knowledge and create a bet that best suits that knowledge. 

Not only is there a vast amount of betting flexibility with a Bet Builder, but the addition of selections can enhance bet odds for the punter. Some sites even allow for a Bet Builder in play with real-time betting odds being used. 

Potential Pitfalls & Considerations 

Lack of knowledge and preparation are an issue for any betting strategy, especially for a Bet Builder. Any multi-selection bet becomes more and more challenging to win as selections are added to it. While it is tempting to see the odds going up and dreaming of what that could bring, fewer well-researched selections will always produce better results in the long run. 

Navigating Different Markets with Bet Builder 

A Bet Builder provides the punter with a wealth of betting options. With so many different match stats that can be used to bet upon, it allows the punter a never-before-seen level of bet slip customisation. 

As we spoke about above, there are endless options for punters to dig into and combine to make their perfect Bet Builder from goal handicaps, a penalty to be given, a red card to be shown to whether a player will score a goal with a header or from outside the area.

Given the above, it is unsurprising that player statistics dominate the Bet Builder markets. Finding a player who has an excellent record against a specific team or will benefit from how the opposition plays will always influence what selections a punter adds. 

Popular Sportsbooks Offering the Bet Builder Feature 

Most bookmakers have quickly seen the benefit of offering Bet Builders to their customers. We have got six of the best below with information about their betting platform and a betting guide to what is on offer.

Sky Bet

Prices are not always the strongest selling point for Sky Bet, but the volume of options when building your bet goes a long way to making up for it. They have an easy-to-use platform for Build-A-Bet, as they call it, with all the options separated on their drop-down tabs. 

 Ladbrokes

There is plenty of volume to be found in the Ladbrokes Bet Builder markets, but perhaps the best part of what they offer are the stat packs that can be found for the bigger games. Figures for the two teams are there, from goals and shots on target to the number of crosses and fouls that players have committed. Having stats at your fingertips makes building bets easier.

bet365

Rather than Stoke, Texas should be home to bet365 as everything is bigger there. A founding father of the Bet Builder movement, they have just about the broadest range of options for creating a custom-built bet. Loved by users worldwide, they lead the way regarding the Bet Builder. 

William Hill

As you would expect from one of the oldest and most prominent names, their Bet Builder is top-notch, with many options for punters. You can make multiples out of your Bet Builder selections for different games, adding an extra element of interest and giving even more flexibility to punters. 

Grosvenor

They are better known as a casino group, but they have taken an excellent first step into having a sportsbook, and their Bet Builder offering is solid. There are enough markets to keep punters happy, though other sportsbooks are slightly easier to find what you are looking for. That said, they are well worth keeping an eye on.

 Rhinobet

Rhinobet are a newer bookmaker, so it is no surprise that their Bet Builder is a little on the basic side. Despite that, the odds on offer are strong compared to their peers, making them a good option for those not looking for too much in the way of niche markets. 

The post What Is A Bet Builder? appeared first on Its Only Cricket.

Understanding the Basics of Cash-Out 

Cash-out is a way for a punter to receive money from a bookmaker before the event you have placed a bet on has finished. It can be used in two ways – the first to take a profit and the second to limit a loss. 

It is a part of betting that has been hugely successful and has helped the industry move into giving more of a modern offering. Traditionally, a bet could only be won or lost. Cash-out allows you to change your position on a sporting event more flexibly. 

The Mechanics of Cash-Out 

Every part of a bookmaker’s business is carefully crafted to include a profit margin. This is true of cash-out bets. For example, you have a £20 stake on a pair of teams playing at different times with odds of 1/1 in a double. If the first wins, you will have £40 running onto the second leg. 

You rarely get a cash-out offer as big as that in this scenario. The profit margin for the bookmaker will make it £35-37 as a figure offered. Of course, if the second leg loses, it will be a loss, but it is essential to consider the margin in a cash-out scenario.

The differences come when bets are still live and in play. The odds fluctuate, and with them, the cash-out on offer will also go up and down. Take a team at 1/1 to win a game – if they go 1-0 up, they become 2/5 to win the game, and the cash-out figure is bigger. If they go behind, they become 2/1, and the cash-out figure is smaller.

Most bookmakers offer two types of cash-out – you can cash-out in full or take a partial cash-out. The first is self-explanatory – you take the full value of what is on offer in exchange for the bet being finished. 

The second usually has some sort of slider on your bet slip that allows you to take varying amounts and keep some running. This is great to lock in a small profit just in case but also to keep some going.

Benefits of Using Cash-Out 

As mentioned above, there are two ways to use cash-out – locking in profit and minimizing losses. Now that betting in play is on offer like never before, punters can watch live streams and see how games or matches progress. 

If you have backed a bigger-priced team that happens to take the lead against a more fancied rival, taking a profit before the potential comeback happens is a huge opportunity. 

The other way is a risk management strategy. If your team is losing or if it looks like a goal is coming for the team you have bet against, it is a way to exit your position on the bet. This will not always be for profit, but taking a return from a losing situation can free up funds for another day.

Disadvantages of Using Cash-Out 

The beauty of sport is in its unpredictability. As a neutral fan, there is little better than seeing a remarkable comeback – as a punter with a bet on the game, it can be a nightmare! There are days when we feel like the bet value has peaked, so we cash-out, only to find the team adds another goal, and the betting market shifts further.

Understanding that cashing-out is not always the best option is crucial. For example, if you have backed two teams as a double, the first wins. A profit will be offered ahead of the second leg, but it will not be as much as you would have won if you had just done a single on the first game. 

Taking a profit is always tempting, but the balance between that immediacy and what can be gained from waiting has to be considered. 

The Dynamics of Live & In-Play Betting 

We have alluded to the synergies of live betting and cashing out. The evolution of cash outcomes from the increase of in-play betting options and punters looking for opportunities while games are already in progress.

The game progression is the single most significant factor in cash-out betting. What happens on the field directly affects an in-play price and the cash-out on offer. It makes for an exciting way of betting, with punters kept on their toes to find the right moment to take the offer.

List of Popular Betting Platforms Offering Cash-Out 

Each betting platform has a slightly different take on cash-out. We have some of the major players below that offer cash-out. We have a brief betting guide for each to see what they offer.

Betfair

The company that started it all with their exchange. The logistics of betting and laying allowed punters to cash-out for the first time. Betfair offers both full and partial cash-out to punters and, more recently, have been innovative in cutting out almost all suspensions of the football markets on their sportsbook. Betfair continues at the forefront of the cash-out revolution.  

Ladbrokes

The Entain giant offers both full and partial cash-out, but most importantly, Ladbrokes offers one of the widest ranges of sports to choose from regarding cash-out. This is an essential consideration for those not just betting on Saturday football. 

Kwiff

The home of the supercharged odds boost is also home to the supercharged cash-out! When you cash-out with Kwiff, there will be occasions when they will boost the figure you get after you press the button. You never know when the boosts are coming, which is part of the fun.

BetUK

They are a relatively new bookmaker, but they have quickly gained a solid foothold in the industry, partly due to a good reputation for cash-out amounts. While this is subjective, they are an excellent option with full and partial cash-outs available until deep into games.

SBK 

Like Betfair, SBK benefits from having an exchange arm in Smarkets. They have some of the best odds on the market, which allows a strong starting point for a cash-out option, especially with a strong football offering. 

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