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They-say : fewer the user steps, more successful your product will be.

People hate filling forms & reading "FAQs" to get what they desire, more so if it is live cricket on the internet when television is an easier option. I landed onto this cricket australia tv and thought I had found a good (and free) online option to watch cricket matches played in (& by) Australia cricket team, but that's hardly the case!

This official broadband channel of cricket australia offers extended highlights videos to those living in Australia, England and around. It requires you to have latest version of Internet Explorer, Windows Media Player.. meaning web browsers like Macs, Firefox, Opera or Netscape won't work.

There's also a long list of countries, where if you are, you can't watch live streaming videos of Tests & ODIs. It includes Australia, USA, Asia, Middle East, Singapore/Malaysia and most other territories.. in other words - 99% of real world of cricket fans is not covered by Cricket Australia's broadband cricket channel, reaching only around Africa or Europe!

Those living in Australia and looking for live audio commentary of 3 mobile test matches and commonwealth bank triseries, can try abc.net.au/cricket to listen to the cricket match in progress. and later go to cricket australia television for the match highlights.

Cricket highlights.info is another option we discussed some time back to watch the highlights of all cricket matches played around the world, for free. also see the list of tv channels showing current India vs Australia test & triseries just in case none of above helps to watch cricket.

Now having said all this, I really wonder someone capable has a niche in showing live cricket on the internet to the fans around the world. They say "in Indian market, nothing bigger than cricket (when India is playing).." Cricket Australia's online tv promised a lot but turned out another waste of time!

Check out 'Over the slips' you all Pak fans

Cricket Highlights (dot info) for cricket highlights

Top 5 tips to successful cricket blogging

Watch & listen : Cricket Australia TV